Summer in Abu Dhabi 2010 – the third edition of the six-week family festival – was significantly expanded by ADTA to encompass an awesome entertainment line-up taking in eight venues across the UAE capital and Al Ain – the first time the festival reached out to the emirate’s Eastern Region heritage heartland.
Building on the success of the first two editions, Summer in Abu Dhabi 2010 broke new-ground as it looked to attract more GCC visitors to the emirate and deliver greater benefits to its tourism sector.
Like its previous years, the magnitude of the summer festival was significant. Summer in Abu Dhabi 2010 lasted for 6 weeks (23rd June to 4th August). It involved a total of 110 international performers, 85 minders and 24 event management staff. Summer in Abu Dhabi 2010 proved to be as popular as its predecessors, attracting a total of 160,000 guests.
Collect some impressions in our video here: Summer in Abu Dhabi 2010
In SIAD, there were indigenous cultural performances, multi-dimensional entertainment experiences, ‘live’ cooking classes, competitions and workshops. And on top of the summer activities, we decided to increase the number of main shows. Summer in Abu Dhabi 2010 saw not one but three main shows! The first was Lord of the Dance, a musical based on an Irish folklore. The second was Fantasy on Ice, a whimsical production that skillfully combined figure skating and illusions. The third was the Big Apple Circus which is international renowned circus based in New York.
