Festival



Jul 11

The world’s first Smurf Village is taking Abu Dhabi in a storm!

Just as the fourth edition of the popular family carnival “Summer in Abu Dhabi” opened last weekend, it became clear immediately: This will be the record breaking event of the summer season!

From toddlers and kids to teenagers and parents – everyone loves the variety of activities at this Summer in Abu Dhabi.

One definite favorite of the crowd is the Smurf Village, a world premiere and unique RedFilo creation. With a playground, fishing river, artist corner, Smurfette’s beauty house, a reel mushroom and a cycling path all around the village no Smurf dreams are left unfulfilled.

But what would a Smurf Village be without the Smurfs? Papa Smurf, Hefty, Smurfette and many others are around to meet their fans!

Visitors include locals and expatriates from every Emirate, as well as GCC families and holiday makers. With its holistic concept of accommodating kids from 2 to 18 and above Summer in Abu Dhabi 2011 has once again become the must-see for all families.

And it definitely is – on the opening day, June 30th, a total of 5200 visitors stormed hall 11 of ADNEC!

A dedicated team of event architects worked on the conceptualization of this mega event since last November. RedFilo – appointed as official event organizer for the third time in a row – won ADTA’s attention with a concept that combined exciting games, entertaining live acts, engaging cartoon characters and an enticing combination for young, younger and youngest!

Stay tuned on our blog for more updates on Summer in Abu Dhabi 2011 …



Jun 11

Summer in Abu Dhabi – the third!

We are thrilled and honoured to announce that RedFilo Events is the official event organizer – for the third year running – of the popular family theme festival “Summer in Abu Dhabi”!

Taking place at ADNEC, this year’s summer fest has more surprises in store for you than ever before. With a wide range of games, toys, adventures and excitement for kids, adults and parents, Summer in Abu Dhabi will take the crowd in a storm!

Here is a sneak peek of the Summer in Abu Dhabi 2011 edition …

RedFilo transforms ADNEC halls into a fun theme park that consists of 12 components featuring 69 different activities – all under one roof and a total of 13,821 sqm of fun and action!

We will surprise you with some exciting new games … exclusive never-seen-before RedFilo creations that will have you cheer for more and that cannot be found anywhere else on the planet!

Also, be prepared to meet some of your favourite cartoon character stars live!!!

This year, we are inviting the youngest of all to join us. A fun toddler area will be ready for the kids to play and enjoy!

So, don’t miss it! You’ll have a blast for sure!
Doors will open daily at 3pm, with Fridays and Saturdays kicking off at 2pm from June 30th to July 30th.

Visit RedFilo’s Facebook or Twitter to stay updated on the latest news!

Dates: June 30th to July 30th
Opening hours: Weekdays 3-9pm, Weekends 2-10pm

See you there!



Apr 11

ADNEC – a portrait of the biggest exhibition venue in the Middle East

The Abu Dhabi National Exhibition Centre is the largest exhibition venue in the Middle East. ADNEC was established in August 2005 under a decree issued by His Highness Sheikh Khalifa Bin Zayed Al Nahyan, President of the UAE and Ruler of Abu Dhabi. The objective was to develop a venue that would replace the old Abu Dhabi International Exhibition Center and attract more meetings, incentives, conferences and events into the emirate. It embraced the broader goal of enhancing Abu Dhabi’s image as a business, leisure and lifestyle destination.

Abu Dhabi National Exhibition Centre

With 73,000sqm of live event space divided into 12 halls, an 18,000 sqm visitor concourse and a 3,000 sqm atrium ADNEC features state-of-the-art facilities and technical equipment for RedFilo events …

… SUMMER IN ABU DHABI …

… IDEX opening ceremony …

… and special shows such as Big Apple Circus and Fantasy on Ice.

In 2009, ADNEC won Best International Venue (Adnec) International CONFEX Awards, Best Venue (Adnec) Middle East Event Awards, Best Trade Exhibition (IDEX 2009) Middle East Event Awards, Best Theme (Summer in Abu Dhabi) Middle East Event Awards and Middle East’s Leading Exhibition Centre (Adnec) World Travel Awards.

RedFilo is proud to have contributed to the success of IDEX 2009 and Summer in Abu Dhabi 2009.

In 2010, at the prestigious AEO (Association of Exhibition Organisers) Excellence Awards ADNEC was awarded the title of “International Venue of the Year” and also won the “Green Award” at the Middle East Event Awards, for the venue’s contribution to Abu Dhabi’s 2030 vision.

Way to go, ADNEC!



Sep 10

Summer in Abu Dhabi 2010

Summer in Abu Dhabi 2010 – the third edition of the six-week family festival – was significantly expanded by ADTA to encompass an awesome entertainment line-up taking in eight venues across the UAE capital and Al Ain – the first time the festival reached out to the emirate’s Eastern Region heritage heartland.

Building on the success of the first two editions, Summer in Abu Dhabi 2010 broke new-ground as it looked to attract more GCC visitors to the emirate and deliver greater benefits to its tourism sector.

Like its previous years, the magnitude of the summer festival was significant. Summer in Abu Dhabi 2010 lasted for 6 weeks (23rd June to 4th August). It involved a total of 110 international performers, 85 minders and 24 event management staff. Summer in Abu Dhabi 2010 proved to be as popular as its predecessors, attracting a total of 160,000 guests.

Collect some impressions in our video here: Summer in Abu Dhabi 2010

In SIAD, there were indigenous cultural performances, multi-dimensional entertainment experiences, ‘live’ cooking classes, competitions and workshops. And on top of the summer activities, we decided to increase the number of main shows. Summer in Abu Dhabi 2010 saw not one but three main shows! The first was Lord of the Dance, a musical based on an Irish folklore. The second was Fantasy on Ice, a whimsical production that skillfully combined figure skating and illusions. The third was the Big Apple Circus which is international renowned circus based in New York.



Sep 10

Fantasy on Ice at SIAD 2010

For the second year running, RedFilo collaborated with Steve Wheeler and produced the world premiere of “Fantasy on Ice”, in  conjunction with Summer In Abu Dhabi 2010.

The world premiere of the brand new ‘Fantasy on Ice’ is an original production combining the mystifying world of magic & illusion with the unique artistry of ice-skating. Its light-hearted and comical acts will engage everyone through audience participation. Fantasy On Ice had an interactive section that intrigued its audience, children were invited to take a ride on a sleigh.

Fantasy on Ice at SIAD 2010

15 international skaters and illusion artistes come together in a 2-week long  headline show performance that is part of the Summer in Abu Dhabi 2010 festival.  This world-class performance also featured a state-of-the-art 400 square meter ice floor specially flown in from Germany. A premiere in the UAE.